You have been working as a freelancer or have been self-employed for several years? You appreciate your independent workflow and the freedom to schedule your work, but you lack planning security and your turnover depends on new projects? We will show you how to increase your turnover in a predictable way without cold calling and expensive marketing measures. With automated processes, you can generate additional revenue every quarter without having to acquire new customers. For this you need a well thought-out strategy tailored to your business. By integrating the Calendly alternative from meetergo into your workflow and applying the following strategy, your revenue will increase without much effort on your part.
Let’s assume you work as a freelancer in web design. Your clients are companies or freelancers for whom you create websites. Of course, you can let the completed projects rest, but you can follow up your work with automated processes and easily build up existing customers. Your professional approach not only ensures predictable turnover, but also an excellent impact on customers. They are convinced of your service and recommend you to colleagues, acquaintances and related companies.
Step 1: Create A Customer List
The first step is to make a list of all your customers. And by that we really mean ALL of them. List past projects, websites that have been completed for a while, and recently completed services. This way you have an overview of what you have done for which clients and can offer them related services in the next step.
Step 2: Define A Simple Service
Constantly changing regulations on data processing, privacy of website visitors or parameters with which Google evaluates websites. Especially in the field of internet marketing, services are quickly found that offer added value to your customers but cost you little time.
Now think about a service that is the same for every customer and requires little effort on your part. In the area of web design, here are some examples:
- Cookie banner and GDPR-compliant data processing (applies since 25.05.2018)
- Maintenance and updates on the website for topicality
- SEO measures to improve the fallen ranking
Step 3: Use Meetergo To Generate More Sales
Send all your customers an e-mail inviting them to a free consultation on meetergo. Your initiative suggests to your customers that you care about their website and are always monitoring its performance. This can look like this, for example:
„Dear John Doe, last year I created your website and I am pleased that you are satisfied with your internet presence.
In the last few months, a new version of the WordPress system that runs your website has been released. This version has many new features that close previously existing security gaps. Some of my clients have already experienced problems due to these gaps. I would like to offer you to show you how to update your website to the latest version in a 15-minute conversation. This way you will get back to a professional web presence with secure data processing in just a few steps.
Please feel free to use the following link to select an appointment that suits you best, where we can talk about the necessary steps via video conference.”
Via your personal appointment booking, your customers register in your appointment calendar, the payment is processed directly and you have generated sales without expensive marketing measures as well as great effort. Your customers are enthusiastic about your service and become convinced existing customers who recommend you to others. This way you generate more revenue from your existing customers alone and keep your business as a freelancer going. Without cold calling, without recruiting new customers and without additional effort.
Of course, this strategy can be applied to a wide variety of industries and services. Just sit down for 60 minutes, think of a service that is universally applicable and send a link to your online appointment planner from meetergo to all your customers.